Banking in depth: Embracing disruption, transformation and high-touch customer experience
photo Networld Media Group/Hughes Network Services
During the Bank Customer Experience Summit in Chicago this fall, Charles Liu, chief of branch transformation, ATM innovation and market planning at Bank of America, sat down for a talk with Tim Tang, head of enterprise solutions at Hughes Network Systems.
The two discussed BofA's strategy for staying a step ahead of the emerging competitors and digital disruptors that are currently taking aim at a market sector long criticized for its hidebound ways and wariness of change — i.e., retail banking.
Liu described BofA's strategy for breaking out of that stereotype in every possible way — from branch transformation to advanced ATM technologies and other digital tools in the branch environment to listening — really listening — to consumers' thoughts and opinions, even when they're not especially flattering ...
Watch Liu and Tang's entire conversation below:
Companies: Bank of America
Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally. She is now the editor of ATMmarketplace.com and WorldofMoney.comwww