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TRM, Select-A-Branch ink ATM branding deal; compete with Cardtronics
November 25, 2008
KING OF PRUSSIA, Pa. — TRM Corp. says its latest deal, with Select-A-Branch ATM Network LLC, which allows it to deploy ATMs bearing the brands of multiple financial institutions, will help it compete against its largest independent ATM rival, Cardtronics Inc.
According to news posted on the company's Web site (American Banker, Nov. 24, 2008), Portland, Ore.-based TRM has struck a deal to install ATMs with multibranding technology developed by Select-A-Branch. Select-A-Branch has 19 FI clients, including two it announced last week during the BAI RD conference — with PNC Financial Services Group Inc. and Toronto-Dominion's TD Bank.
ATMs with SAB's technology have a generic screen, but when customers or members of a client FI insert their ATM cards, the screen changes to display the logo of the user's FI. The ATMs also feature a 19-inch LCD sign that displays the logos of all FI clients, one after another.
At PNC, "we look at it as a way to extend our free choices for our customers," and that can be less expensive than an exclusive-branding deal, said Jim Walker, the senior vice president of PNC's ATM banking group.
PNC went with Select-A-Branch to expand its ATM coverage in New York, to serve commuters who use its branches in New Jersey but visit New York often.
"PNC is a huge company, so in terms of ATMs, we have some gaps in certain areas," Walker said.
PNC also has exclusive-branding deals with Cardtronics, through which Cardtronics provides single-FI branding on its ATMs.
The TRM deal, which reportedly closed earlier this week, gives the SAB network a national presence.
Trends / StatisticsDistributors / ISO / IADTransaction ProcessingRetail / Off-PremisesNorth AmericaBank / Credit Union
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