News

STUDY: Use of debit, ATM cards on the rise

June 8, 2008

• ATM/debit card penetration rebounded in 2007 (up to 82 percent), with gains across all age and income groups.
• Among consumers ages 18-42, penetration is almost universal, at 90 percent ownership of ATM/debit cards.
• Resistance to using a debit card at the point of sale is eroding.
• PIN debit continues to hold an edge over signature debit.

This edition marks the 21st year First Data's STAR Network has sponsored the study, aimed at gaining a deeper understanding of consumer payments, usage habits and attitudes.