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MADD, liquor authority partner on ATM fundraising project

July 11, 2012

In what might seem like an unlikely partnership, Canada's Saskatchewan Liquor and Gaming Authority and Mothers Against Drunk Driving have announced that they will team up on a MADD fundraising project.

According to a report by the CBC, fees from ATMs installed at two SLGA-controlled stores will go to MADD. The ATM fee of 99 cents (US 97 cents) is the lowest transaction fee in the country, MADD said.

"I understand some people see a bit of an irony," Steve Raine of MADD told the CBC. "But Mothers Against Drunk Driving is not against alcohol consumption, what they're [advocating is that] as soon as alcohol is consumed that nobody drives."

If the pilot is a success, it will be assessed for further expansion, the CBD story said.

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