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English FI signs with i-design for ATM advertising
September 16, 2007
NEWPORT-ON-TAY, Scotland - I-design, the now publicly traded ATM media company, says it has signed a five-year ATM-advertising contract with Alliance & Leicester PLC.
According to a news release, i-design's ATM:ad solution will allow Alliance & Leicester to run third-party advertising and internal marketing campaigns across its ATM estate. Alliance and Leicester's ATMs on located on High streets, university campuses, supermarket and gas stations.
"This win is another demonstration of the attractiveness of our ATM:ad solution, not only to advertisers but also to banks that are interested in innovative ways of reaching their customers and generating additional revenues," said Ana Stewart, i-design's chief executive. "The benefits of our raised profile since joining AIM in July this year have played an important role in signing this contract, and we continue to accelerate the growth of the business, now having exclusive rights to sell advertising on over 2,000 ATMs."
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