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ATMIA, Kahuna publish EMV white paper for IADs

August 22, 2013

Historically, ATM skimming has been a bigger problem in Europe and other parts of the world than it's been in the United States. But since the implementation of EMV in Europe and elsewhere, fraudulent withdrawals have moved from markets that use chip and PIN technology to those — including the United States — that still rely on magnetic stripe cards.

According to a recent report from the U.S. Secret Service, the cost of a skimming incident in the U.S. has risen to $50,000 on average — up from $30,000 a few years ago.

To help address ATM owner concerns about migration to EMV, the ATM Industry Association and Kahuna ATM Solutions have collaborated on a new white paper, The Long Road to EMV: An In-Depth Look at EMV and How It Will Impact IADs.

The free white paper covers topics that include:

• why the U.S. is moving to EMV;
• the importance of a common debit solution;
• the cost of fraud vs. the cost of migration;
• how EMV will or will not benefit independent ATM deployers;
• the move to mobile technology and how it could leapfrog EMV;
• implications for IADs of the liability shift; and
• the need for consumer education once EMV technology is in place in the United States.

The Long Road to EMV: An In-Depth Look at EMV and How It Will Impact IADs is the second in a series of white papers by ATMIA and Kahuna that focus on the issues raised in the 2013 U.S. IAD survey.

The survey found that complying with EMV migration deadlines was a major concern for IADs; 50 percent of respondents said it was one of their biggest legislative/compliance/network fears, worries or concerns.

"There are many steps that must be taken before EMV transactions can be processed at ATMs in the United States," said ATMIA U.S. executive director David Tente, who represents the ATM industry in the EMV Migration Forum.

"This white paper will help IADs understand what those steps are and what needs to be accomplished before their customers can perform chip and PIN withdrawals."

With liability shifts for MasterCard ATM transactions just three years away, the question facing IADs is whether the money spent on migration to EMV might be better spent on leapfrogging in favor of newer technologies such as mobile and card-less transactions, which might also solve the fraud problem, said Kahuna president Bryan Bauer.

"I believe IADs will find the white paper very informative," he said. "The better we understand the implications of the liability shift, the better prepared we will be to make informated decisions that could affect our businesses for years to come."

The paper is available for download from the ATMIA and Kahuna websites.

Read more about EMV.

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ATM Industry Association (ATMIA)

The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.

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