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EMV FAQs - Part I
September 23, 2013 by atm Atom — blogger, atmatom
ATM industry members have no shortage of questions about EMV-related issues. So Triton has compiled a list of some of the most frequently asked questions and their answers.
What are the EMV deadlines?
- April 19, 2013 — Liability shifted for MasterCard Maestro transactions. At this time, the National ATM Council began talks to lighten the burden on ATM deployers. An agreement was reached with MasterCard that ATMs with less than one Maestro transaction per month would not be liable for fraud.
- Oct. 1, 2015 — Liability shifts to merchants for POS card fraud (excluding fuel selling automated terminals).
- Oct. 1, 2016 —Liability shifts to ATM owners for fraud committed through any MasterCard debit card.
- Oct. 1, 2017 — Liability shifts to ATM owners for fraudulent transactions completed on any Visa debit card.
- Oct. 1, 2017 — Liability shifts to merchants for fraud committed through automated fuel-selling terminals.
Which of my ATMs can be upgraded?
ATM portfolios can be incredibly varied, so it’s important that you evaluate the equipment you have deployed by location and prioritize your upgrade path.
Here are some points to consider: Which ATMs can be refurbished and upgraded? Which ATMs can be traded to the manufacturer for credit against the purchase of new gear? Which ATMs might need to be culled based on underperformance and age?
When do the processors plan to upgrade their switches to support EMV?
Most processors have begun their EMV platform development and upgrades, with some already certified for MasterCard.
Unfortunately, some processors are being placed in a difficult position with “liability shift driven” EMV conversion. As liability for fraud at non-EMV ATMs will be the responsibility of the acquirer — which in many cases is the processor — the decision whether to upgrade to EMV might not be the ISO's to make.
In other EMV geographies, processors made the decision to turn off non-EMVATMs rather than absorb losses should they be unable to be reimbursed by ISOs or merchants. Regardless of your EMV implementation approach, processor communication is a vital part of EMV preparation.
What about contracts?
Which site agreements specify that upgrades are the merchant’s responsibility? Which contracts nearing expiration might warrant additional investment to retain the account?
Can upgrades or replacements be unilaterally undertaken and charged to the merchant? What is the risk profile of each contract and how will EMV strengthen or weaken the merchant relationship?
... and merchants?
How knowledgeable are your merchants about EMV? What are your merchants’ expectations about who pays?
Can value-added software (e.g., DCC, lottery, charity, gift cards) be added to terminals to help offset hardware costs? Can surcharges be used for some period of time to fund EMV upgrade costs?
Are there additional advertising or marketing opportunities which can be fielded along with ATM upgrades?
What about the cost?
There are several things to consider here: One, most ATM manufacturers have a upgrade path ready for their ATMs so knowing with whom to speak is key; two, if you begin your upgrades now, the cost can be spread over a period of time rather than absorbed in one lump sum; three, at some point in the not too distant future, having your fleet EMV-ready will be a marketing advantage.
Having your portfolio updated will become a selling point if you are ahead of the pack.
This article has been republished from the Triton blog, atmAToM, with kind permission from Triton.
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