Article

It's alive! It's alive! (video)

In which we explain what makes a fistful of cash from an ATM just like Frankenstein's monster. Sort of.

May 13, 2013 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

Can you just see Colin Clive (aka, Count Frankenstein) hunched over a weather-hardened deposit-taking ATM on a dark and stormy night, shouting with joyful abandon as his cash emerges from the dispenser.

He is surrounded, of course, by the obligatory mob of outraged villagers sporting MasterCard- and Visa-branded torches and pitchforks, chanting "Cash is evil! Cash is bacterial! Cash must die! Cash must die!"

But like Frankenstein's Monster, cash will not die. It lives on through generations and sequels and reimaginings and refabrications; a concept too powerful in the minds — and wallets — of humans beings to be destroyed. 

As the Cash Council of the ATM Industry Association declares in the following newly released video short, "Cash is alive!"

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photo: cancon

About Suzanne Cluckey

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Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.

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ATM Industry Association (ATMIA)

The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.

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