Article

'Fool me twice'? Not with this app.

Mobile ATM finder-reminder application helps ATM users avoid paying needless fees.

October 25, 2012 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

It's like an "I could have had a V8!"slap to the forehead — only via mobile app.

Cardtronics has developed a smartphone app that member banks of the fee-free network can use to help their customers avoid paying the same unnecessary fee twice. The program can easily be added to a bank's existing website where it may be offered for free download by customers.  

Should a FeeAlert-enrolled bank customer use an out-of-network ATM, the program automatically sends a text or email notice to the customer, providing a list of surcharge-free ATMs in the vicinity that the customer can use next time — and save the fee.

In the program below, Justin Upton of Cardtronics how banks can "white hat" their CRM efforts with the white-label FeeAlert product. And further, how they can customize the program to suit their needs and those of their customers.

Learn more about FeeAlert from Cardtronics:

For more on this topic, visit the software research center.

About Suzanne Cluckey

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Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.