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Branding News & Media

3 ways to keep the focus on the customer

by Jim Ghiglieri — Senior Vice President, Corporate Communications, SHAZAM

One customer's bad experience and three common-sense ways to ensure that your customers will never have one remotely like it.

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TD Bank serves up a memorable, multichannel 'thank you' to customers

July 29, 2014

In addition to phone, online and branch giveaways, the FI created some spectacular surprises for selected customers at the 'automated thanking machine.'

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Cardtronics to purchase Welch ATM for $160M

July 21, 2014

The combined company will boast a global portfolio of 109,600 ATMs, including 92,500 retail ATMs in the United States.

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It's not an ATM. It's another branch.

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their…

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PAI, OnPoint Community CU strike branding deal covering Oregon ATMs

June 26, 2014

Payment Alliance International, a provider of retail ATM solutions, and OnPoint Community Credit Union, the largest CU in Oregon, have announced an agreement…

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The rise of the ATM — self-service banking’s main touch point

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.

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BSNB, Welch ATM enter branding agreement

June 4, 2014

Ballston Spa National Bank and Welch ATM announced today that BSNB will offer its customers surcharge-free access to ATMs at 44 Rite Aid Pharmacy locations in…

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Are cash and prepaids the key to helping customers budget ... and keeping them loyal?

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

A 2014 consumer financial literacy survey from Harris Poll notes that only 39 percent of U.S. adults are keeping a budget or tracking their spending. A…

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Canadian branding deal unites CIBC, Pioneer Energy, Cardtronics

April 22, 2014

Cardtronics Canada Ltd. and Canadian bank CIBC have entered an ATM branding agreement that will offer CIBC customers fee-free access to cash at more than 10…

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From bail bonds to bollards: The value of ATM advertising

Opportunities abound, on-screen and off-, to increase the value of an ATM placement through advertising.

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PAI, Ventura County CU partner to brand ATMs in Rite Aid stores

April 16, 2014

Retail ATM provider Payment Alliance International and Ventura, Calif.-based Ventura County Credit Union have entered an agreement that will place VCCU's brand…

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Busting out of the ATM branding rut

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

The best way to get out of a rut is to change how you think about the problem, according to Josh Streufert, creative director for Weber Marketing Group.

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Texas FI leverages ATM outsourcing to grow its brand

April 9, 2014

Commercial Bank of Texas, a community bank with $530 million in assets, is moving into the north Texas market — without the usual expense that accompanies an…

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Long Island FI extends footprint to NYC with branding deal

April 8, 2014

Long Island, N.Y.-based Bridgehampton National Bank has announced the expansion of its ATM network to include 20 BNB-branded ATMs operated by Welch ATM. The…

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To increase positive brand image, eliminate negative impressions at the ATM

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

In the Internet age, negative comments and reviews can go viral in the worst possible sense. Companies scramble to "clean up" customer service issues and draft…

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Cardtronics, BBVA Compass strike ATM licensing deal

March 14, 2014

Cardtronics Inc. and BBVA Compass have wrapped up a contract that will allow the bank to put its brand on more than 300 Cardtronics-owned ATMs in HEB stores…

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Cardtronics strikes exclusive ATM deal with 192-store Tedeschi chain

March 11, 2014

Cardtronics Inc. and Tedeschi Food Shops have broadened their business agreement with the appointment of the Houston-based IAD as exclusive ATM services…

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ATMs Shine with LED Lighting

Financial institutions are switching to LED thanks to ROI, improvements in technology, more creative solutions and ADA requirements.

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Could mobile be the future for ATMs and FI brands?

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

You might have heard the buzz about mobile and cardless payments. Tech companies around the globe are touting mobile wallets, near field communications and…

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Kern Schools FCU, PAI ink branding deal

February 17, 2014

Retail ATM solutions provider Payment Alliance International and Bakersfield, Calif.-based Kern Schools Federal Credit Union have entered into a branding…

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