Fiserv ACCEL/Exchange now just Accel

April 16, 2013

The applications are broader, so the name needed to be shorter. The streamlining of Fiserv "ACCEL/Exchange" to simply "Accel" is the result of a repositioning…

Beating the squeeze in the ATM business

by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

In an industry feeling pressure from all directions, one IAD looks to get every penny of profitability from the ATM.

Increase transactions and awareness with simple ATM branding

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Many ISOs and ATM deployers seek to increase machine traffic and incremental revenue by offering branding options for financial institutions. However, FIs are…

Scotiabank adds its brand to Cardtronics ATMs in Mexico

April 3, 2013

Scotiabank will add 500 Cardtronics cash machines to the bank's ATM network as part of an expanded ATM branding relationship between the FI and the IAD. The…

ATM screen branding: the power of impressions

by Mark Smith — VP of Financial Solutions, Kahuna ATM Solutions

There is one golden fact about ATM Screens. It's a fact that can turn advertising on its head. A fact that any marketer can embrace:

Brand expansion through branchless banking

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

While transactions at financial institution branches across the U.S. are dropping by approximately 5 percent per year, PC and Internet use are on the rise. The…

Brand offers at the ATM: an innovative way to engage consumers

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

The ATMIA US 2013 conference offered a plethora of information for ATM owners and operators about EMV, PCI and ways to mitigate dropping interchange fees.

Diversify ... how and why

by Mark Smith — VP of Financial Solutions, Kahuna ATM Solutions

"We are working twice as hard and making half as much," was the most common statement at the recent ATMIA Conference in Scottsdale, AZ. This echoed across the…

Hash this: 1 in 3 CUs dumping Twitter accounts

February 27, 2013

An annual report by The Financial Brand has found that one-third of once actively tweeting CUs have called quits on their Twitter efforts. Additionally, the…

ADA and the ATM Brand

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

The ADA requirements deadline for ATMs has long since passed, but many financial institutions have yet to make the upgrades to all of their machines. Some 5…

Comic Relief uses atmAd for UK fundraiser

February 26, 2013

In collaboration with Nationwide Building Society, YourCash and Bank Machine, atmAd, the third-party ATM media sales division of i-design, is participating in…

Wells Fargo takes ATM user experience up a notch

February 18, 2013

Wells Fargo & Co. has announced a new ATM interface that the banking giant says is not only faster and easier to use, but also boasts new features and a…

3 ways for your FI brand to better market ATM convenience

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Proper use of ATM innovation, placement and branding can introduce an FI's brand and advertise its convenience to potential customers. But, a financial…

Paramount, Adirondack Trust ink ATM branding agreement

January 28, 2013

Paramount Management Group, an IAD based in Lancaster, Pa., has announced an ATM branding agreement with The Adirondack Trust Co. of Saratoga Springs, N.Y. The…

ATM Branding Helps Summit Credit Union Increase Visibility

ATM wraps provide Summit Credit Union with a cost-effective marketing tool.