Banco do Brasil Americas, Welch ATM partner on branding

August 26, 2013

Banco do Brasil Americas and Welch ATM have forged an agreement under which Banco do Brasil Americas will brand 18 cash-dispensing ATMs at Kmart stores across…

Flite Plan: Going the distance in today's ATM marketplace (part II)

by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

The founder of an ATM startup says the key to success is to 'go all in.'

Costco re-ups with Cardtronics for bulk of retail locations

August 19, 2013

Costco Wholesale has renewed and extended its contract with Cardtronics as a key provider of ATM services in the United States, the company announced in a news…

What ATM deployers can learn from marketing masters like Pepsi and Coke

August 13, 2013

Marketing titans like Coca-Cola and Pepsi understand the power of branding — that's readily apparent from the logos and other branded signs and messages…

Solving the brand puzzle: A conversation with the author of 'The Brand Book'

If you have customers, you have a brand image. Is yours getting the right message across?

Kahuna ATM Solutions rebrands with a splashy new logo

August 1, 2013

Kahuna ATM Solutions has officially launched a new logo. A company press release said the new mark is designed to reflect the fun and energetic spirit the…

Cardtronics introduces 'Preferred Branding' for FIs

July 30, 2013

Retail ATM operator Cardtronics Inc. has expanded its ATM branding product line with the launch of a new program — Preferred Branding — that increases FI and…

BB&T buys branding rights to PAI-owned ATMs in Atlanta Rite Aid stores

July 30, 2013

Payment Alliance International, a retail ATM solutions provider, and BB&T Corp., a financial services holding company with $181 billion in assets, have…

Travelex re-ups ATM agreement with Cardtronics

July 24, 2013

London-based Travelex has awarded Cardtronics a long-term contract extension as exclusive manager of all U.S.-based Travelex ATMs. Cardtronics operates and…

Branding for millennials: updated marketing required

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

I can't stop raving about my financial institution's new iPhone application. It's been in development for more than a year and I have been eagerly awaiting its…

Rite Aid, PAI enter turnkey ATM agreement

July 2, 2013

Rite Aid Corp. has selected payment processing solutions provider Payment Alliance International to provide turnkey ATM services at approximately 1,500 Rite…

Co-op rebrands shared branch, ATM network

July 2, 2013

Credit union service organization Co-op Financial services has announced the first phase of a comprehensive marketing campaign to rebrand and promote CU shared…

Threshold, Ficanex offer Canada-wide ATM Partner Program

June 24, 2013

Mississauga, Ontario-based Threshold Financial Technologies Inc., an ATM managed services provider, and Ficanex Ltd., manager of The Exchange Network, have…

5 things that make your ATM invisible

by Corey King — Sales, American Bank Equipment

I lived in the small town of Newburgh, Ind., for almost 10 years before I found out there was a farmers market downtown every Saturday morning that was full of…

How branding can broadcast community involvement

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Many financial institutions, large and small, pride themselves on a community focus. These FIs participate in local events, donate to charities, provide unique…

FI marketing for the non-marketer

by Dan Kramer — Senior Vice President, Marketing & Merchant Servic, SHAZAM

At community financial institutions — and other companies in the financial services realm — employees are often asked to carry out a number of collateral…

ATM outsourcing: a better branding idea?

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

ATM outsourcing options have been around for years but many financial institutions remain unaware of the process and benefits of outsourcing.

Study: mobile banking apps key to bank loyalty

May 8, 2013

Add mobile banking to ATMs as a major channel for cultivating bank customer loyalty. According to a study from Yodlee Interactive, a developer of financial…

7 ways ATMs are going green (and not just dispensing it)

by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

The financial services industry is reducing its environmental impact while bolstering the bottom line.

Mobile banking: Increased acceptance equals greater opportunities for FIs

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Mobile devices have become a part of everyday life around the world, used for banking, entertainment, communication, payments, budgeting and even shopping. A…