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Branding News & Media

Is your bank missing the payoffs of surcharge-free ATMs?

Fees are the No. 1 reason why consumers change FIs, and ATM fees are especially despised. Here are two ways to cut ATM fees and encourage consumer stickiness.

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Oriental Bank expands ATM footprint with Sharenet branding deal

April 14, 2015

As a result of the deal, Oriental Bank customers will have access to 332 surcharge-free ATM locations across the Island.

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WaterStone Bank, eGlobal partner in ATM branding deal

April 8, 2015

The Wauwatosa, Wisconsin-based FI will expand its service footprint with six branded ATMs at Best Buy stores in its local market.

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DC Payments, BMO sign ATM deal covering Shell Canada locations

April 3, 2015

Shell operates one of Canada's largest convenience store and retail fuel networks; the deal could comprise 400 Bank of Montreal-branded ATMs.

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Cardtronics UK triples Cashzone ATM count in grocery, department store chains

February 5, 2015

The rollout of Cashzone-branded ATMs is underway at Waitrose and John Lewis stores and will continue through 2015.

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Pulse unveils revitalized logo

January 30, 2015

The updated design aims to identify the ATM and debit network more closely with its parent company, Discover Financial Services.

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ATM Industry Association launches new business plan, brand look

January 20, 2015

A more modern look was 'past due' for the organization, which produces multiple conferences, best practices documents, online training, and more.

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Hit your 2015 marketing goals

by Dan Kramer — Senior Vice President, Marketing & Merchant Servic, SHAZAM

Quality, consistent branding, targeted campaigns, and strategies that fit the times are hallmarks of a successful marketing plan.

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KeyBank, Cardtronics strike ATM branding deal

December 11, 2014

The Cleveland-based FI will put its brand on 25 Cardtronics-owned ATMs located at Rite Aid stores in New York state.

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Alaska USA FCU doubles ATM footprint via Cardtronics branding deal

December 8, 2014

The branding agreement covers more than 200 Cardtronics-owned and -operated ATMs at retail locations in Washington state and California's High Desert.

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Shazam rebranding strategy seeks to convey product diversity

November 25, 2014

The company believes that a consolidated brand identity and new tagline will help it to position itself for future growth.

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Call for entries: Cash Always Works video

Tell the ATM Industry Association your true story about a time when cash came to the rescue.

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Cardtronics, Fresh & Easy markets partner for deployment of ATMs

October 8, 2014

Cardtronics will install and operate 165 brandable ATMs at existing Fresh & Easy natural foods markets.

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Paramount to go pink for October

September 23, 2014

Paramount Management Group will turn its ATM video toppers pink to observe National Breast Cancer Awareness Month.

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Mystery ATM dispenses cash, and then some

September 19, 2014

Londoners might have thought it was a malfunction when they received extra cash, but there was a method to the 'mad money.'

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Eastern Bank, Paramount partner to brand service plaza ATMs on Massachusetts roadways

September 17, 2014

The nation's oldest and largest mutual bank will expand its ATM footprint with 17 branded locations along Interstate 95 and Route 3.

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Mississippi CU Association, Dolphin Debit seal strategic service partnership

September 5, 2014

Dolphin will work with MSCUA to provide solutions that can reduce ATM operating expenses by up to 30 percent, the company says.

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EMVCo logo gets an all-new look

August 28, 2014

New branding introduces a 21st century look and feel into materials and communications (including a spiffed-up website) supporting the 20-year-old technology.

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Boost brand awareness with effective ad strategies

For many FIs and IADs, promotional messages at the ATM can generate the extra jolt of power that moves a current or potential customer to action.

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PAI, SchoolsFirst FCU strike branding deal on LA ATMs

August 21, 2014

Payments Alliance International lands yet another branding agreement on ATMs it owns and operates in Rite Aid pharmacies.

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