News
Wells Fargo expands online ATM game
January 17, 2007
SAN FRANCISCO - Wells Fargo & Company has added more financial education content and entertaining activities to its Stagecoach Island, a multiplayer, online role-playing game for high school and college students.
According to a news release, since the game's launch, tens of thousands of players have visited the Stagecoach Island Learning Lounge - an ATM where participants earn virtual money that can only be used on Stagecoach Island. Wells Fargo says the Island has more than 80 virtual millionaires, and users have collectively earned more than $4.7 billion in interest on their virtual bank accounts.
The game invites players to adopt a unique virtual world character who can explore the Island of computer-animated trees, buildings, dance clubs, hair salons, snowboarding parks, and more. Players also can virtually attend concerts, parties, play in bingo tournaments and chat with others in the community via online messages.
Players gain access to some activities by earning, saving and spending virtual money. Players earn virtual money by answering questions about banking and personal finance, and they can earn virtual interest on their balances by saving their virtual dollars overnight.
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