News
U.K. retailer leans on ATM:ad for promo
July 29, 2007
NEWPORT-ON-TAY, Scotland - British retailer New Look is using ATM:ad to promote the opening of its first London store, set for Aug. 3.
In addition to the "now open" promotions, the campaign is highlighting the store's range of men's apparel.
According to a news release, the campaign is all about targeting city workers. The campaign will run across 25 sites on the London Underground, including Nationwide Branch ATMs.
"This is our third campaign with ATM:ad, which proves how much of an impact it makes on our target audiences," said Rebecca Wren, local marketing coordinator at New Look. "Because the campaign is running for two weeks, we can pre-promote the store opening and then remind people that it has opened in the second half of the campaign. It is flexible and highly targeted, which is ideal."
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