U.K. company signs third ATM:ad campaign with I-design
November 21, 2006
NEWPORT-ON-TAY, Scotland - Orange, a U.K. communications company, has signed a deal with I-design to run a third campaign on ATM:ad, the medium that enables third-parties to advertise on ATMs.
According to a news release, the ad will run as a part of Orange's "Togetherness" campaign, which encourages customers to visit orange.co.uk, on ATMs throughout the country; it also will appear on the backs of ATM receipts. Orange was the first mobile-phone operator to advertise through ATM:ad.
The new campaign runs from Nov. 20 through Dec. 3.