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Triton plans for the future, at home and abroad
Triton has dabbled in the FI ATM space, but with the FT7000, it's preparing for a strategic invasion.
August 7, 2006
Forging ahead with new products, plans and projects has been seemingly easy for Triton Systems. Despite the devastating impact Hurricane Katrina had on the Gulf Coast, Triton shipped 20,481 ATMs worldwide in 2005, with increases in both domestic and international shipments. And company heads expect the shipment trend to continue throughout '06 and '07 as Triton pushes its higher-end models, like the RL5000, RT2000, FT5000 and FT7000.
Katrina was a bump in the road, but it wasn't a stumbling block.
During a visit to Long Beach, Miss., ATM Marketplace asked Triton heads to not only reflect on the year since Katrina but also provide an overview of plans for the future.
Functionality and a focus on banking
Triton said it expects 2007 to be its year of noticeable entry into the financial-institution market, and the FT7000 is going to make it happen. The financial through-the-wall ATM should start popping up in market beta tests this September, and Triton's Bill Jackson couldn't be more excited about the machine's potential.
"The banking segment has always interested us," said Jackson, Triton's vice president of research and development. "We designed the FT5000 XP to hit the banking market and go into any bank environment. But the FT7000 is the most sophisticated ATM Triton has ever done. It truly is a full-function ATM."
The FT7000 is Triton's first deposit-accepting machine. It's designed to handle between 5,000 and 15,000 transactions per month.
Triton spent one and a half years developing it - not to be the market's least expensive, but to be one of the easiest to service, Jackson said. The FT7000's modular design also allows FIs to upgrade and replace parts over time. For instance, as FIs move toward envelope-free deposits, they can easily replace the envelope feeder with an image scanner for checks and cash.
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(Photograph by Valerie Killifer) Triton's Bill Jackson shows off the FT7000's modular design, which makes upgrades and replacements a cinch. |
The depository component slides out from the back of the ATM, similar to a drawer from a vault. ATM Marketplace's editorial team was admittedly impressed with the simplicity of the ATM's design.
"We want to make it easy to service," Jackson said. "It shouldn't take more than 10 minutes to service this machine. That's our goal. And we think that will be what makes us unique."
That mind for serviceability permeates software, too. The 7000 is a PC ATM that runs on Windows XP Pro. With Prism, which Triton bought from Fujitsu in 2004, the 7000 can be integrated into a network of multivendor ATMs and looks like a Diebold or NCR to the host, Jackson said. Prism also emulates Diebold's 912 communications protocol. And though Prism is proprietary, "it's designed to give the bank a platform upon which it can build its own platform," Jackson said.
In a nutshell, it's flexible.
'Lowest total cost of ownership'
As Triton makes its foray into the FI space, it's pitching a message. The slogan, which Triton hopes will catch bankers' attention, is "lowest total cost of ownership," said Jeff Barrow, Triton's vice president of sales and marketing.
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"We don't lock customers into long-term contracts for service," he said. "We offer options. There are a lot of different ways to look at what we provide, and we think that is something banks are interested in."
FIs are ready to move their ATMs from being cost centers to profit builders, Barrow said. Some banks are changing their ATM ways by buying and placing ATMs in much the same way independent sales organizations do. Some banks want to work with ISOs through branding and outsourcing deals. Other banks want to buy ISOs.
"Different banks are looking at ATMs differently," Barrow said. "Some FIs don't want ATMs that do less than 3,000 transactions in a month. Others just want a presence (in certain off-premise locations)."
And as new entrants like Wincor International start penetrating the U.S. market, banks and credit unions will get used to having more ATM options, said president Brian Kett.
"It kind of legitimizes the fact that they don't have to buy from one manufacturer," he said. "It gives everybody more options. And there are benefits to companies like ours because we're selling a base product."
Triton isn't turning its back on the off-premise market, Kett and Barrow were quick to point out.
New deployment opportunities continue to present themselves in North America, and Triton plans to focus attention on developing products that meet the needs of the off-premise market, while it branches in the FI space, Barrow said.
"As businesses change and grow, we see new opportunities for ATMs," he said. "An ATM wouldn't have worked in a book store 10 years ago; but now with stores like Barnes & Noble, it makes sense. ATMs work there."
A global perspective
Market diversity is something Triton is touting to customers and potential customers beyond North America. Triton ATMs are now deployed in 23 countries. Outside the United States and Canada, Triton's target markets include China, India, Poland, Russia, Australia and South Africa.
ATM shipments only modestly increased from 2004 to 2005. But Triton expects 2006 and 2007 to be different.
Triton has 501 employees peppered in North America, the United Kingdom, India, Hong Kong and Australia.
"We want to be strategic with our growth," Kett said. "We're purely an ATM company - we don't do POS machines or voting machines - and we want go where it makes sense. Before we go into a market and partner with anyone, we do analysis, and that has really helped us in moving into new regions."
Included In This Story
Triton Systems
Triton FI based products • NO Windows 10™ Upgrade • Secured locked down system that is virus/malware resistant • Flexible configurations - Drive-up and Walk-up • Triton's high security standards • NFC, anti-skim card reader, IP camera and level 1 vaults are all options • Triton Connect monitoring • Lower cost
Diebold Nixdorf
As a global technology leader and innovative services provider, Diebold Nixdorf delivers the solutions that enable financial institutions to improve efficiencies, protect assets and better serve consumers.
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