Bank / Credit Union

Northwest Bank appoints 3 execs

Photo: Adobe Stock

August 3, 2026

Summarize with

Northwest Bank, based in Columbus, Ohio, appointed three executives to improve customer engagement. These are Lizzie Siegel, executive director of customer experience, design and innovation, Greg Hayes, executive director of consumer and marketing analytics and Sarah Mayle, executive director of financial center experience and enablement, according to a press release.

Siegeil will focus on building a roadmap for customer experience, design and innovation in her newly created role, while Hayes will lead customer analytics and Mayle will develop tools and training for the bank's branches.

"Our customers expect a seamless experience no matter how they choose to engage with us," Urich Bowers, chief consumer banking and strategy officer, Northwest Bank, said in the release. "These roles strengthen our ability to understand our customers, design experiences around their needs and empower our associates with the tools and insights they need to serve them well."

Bank / Credit Union