The free downloadable report by the ATMIA reveals that more than 60 percent of ATM operators expect to be EMV-capable by the end of 2016.
February 2, 2015
The ATM Industry Association has released the results of its ATM Channel EMV Readiness Survey, which measures the progress of EMV migration efforts among ATM operators in the U.S.
In accordance with liability shift deadlines set by the major debit and credit card brands, acquirers will begin to bear the cost of some fraudulent ATM transactions within less than two years.
"Particularly in light of the challenges being faced by the debit side of the industry, there has been a lot of speculation about how much real progress the ATM channel is making toward EMV migration," said ATMIA US Executive Director David Tente. "This survey is a follow-up to one we completed in April of 2013, and it clearly shows that the industry is indeed making significant progress."
A key finding of the survey was that, as of the end of 2014, 65 percent of respondents reported having at least one ATM capable of handling EMV transactions, more than a fivefold increase from 2013, when only 12 percent of operators could make this claim.
Further, 61 percent of all operators anticipate that by the end of 2016 — the general timeframe for the first domestic liability shift for acquirers — the vast majority of their ATMs will be capable of handling EMV transactions.
The survey also found no significant disparity between financial institutions and independent ATM operators in progress made toward EMV migration. On questions concerning customer education, upgrade component purchasing, staff training, and access to processor software, data is nearly identical for the two sectors.
Both members and nonmembers of ATMIA may download the full report at the ATMIA website.
The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.