First Data to buy data-analytics company
March 12, 2007
OMAHA, Neb. - First Data Corp. has signed an agreement to acquire Intelligent Results, a customer-data analytics and decision-management-software company.
According to a news release, Intelligent Results has developed a proprietary customer analytics and decision-management platform that integrates and automates the data-analytics to action process. The company serves clients in the financial-services, utilities and government-services markets.
"The acquisition of Intelligent Results allows us to continue to secure transaction processing volume by integrating high-quality, value-added analytics products into the processing stream, and clearly supports First Data's strategies of growing its core business and expanding its products," said Sara Bonn, chief product and innovation officer for First Data. "The complementary strengths of First Data and Intelligent Results will result in a safe and secure deployment of advanced technology for product development and deployment."