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Fifth Third enhances ATMs with software from Phoenix

April 12, 2007

CINCINATTI - Fifth Third Bank has signed with Phoenix Interactive Design for use of Phoenix's VISTAatm ATM software solution.
 
According to a news release, the bank's more than 2,000 Jeanie ATMs will be upgraded over time to run on VISTAatm. The software package includes smart-client features that bring new functionality and services, including check imaging and customer relationship management, to Fifth Third's ATM channel.
 
"The Bank's integration of multiple service environments represents a revolutionary shift in our industry and one that will greatly benefit their customers," said Kyle MacDonald, Phoenix's chief executive.
 
Fifth Third Bank says it will incorporate cross-channel integration to offer consistent user experiences at all customer touchpoints. The bank also plans to offer ATM voice guidance across its network with Phoenix's VISTAatm Text-to-Speech technology.
 
"Fifth Third Bank customers can view the ATM channel as a multiservice banking facility capable of meeting all their banking needs," said Scott Collary, senior vice president of consumer information technology.

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