Down ATMs push U.K. customers to arms of new FIs
July 29, 2007
MAIDENHEAD, England - A survey by Level Four Software Ltd. and ICM Research reveals that 38 percent of respondents in the United Kingdom would consider moving their bank accounts based on their banks' ATM-network availability (i.e., ATMs that are "out of order" or "out of cash").
According to a news release, the research results highlight ATM downtime in terms of lost revenue and the inability to retain existing customers because of increased dissatisfaction and disloyalty.
Banks are facing increased demand on their ATM networks, and, at the same time, customers expect higher levels of service and availability.