Digital Banking

Bank of America sees 3M+ clients for Rewards

Photo: sdx15 - stock.adobe.com

July 29, 2026

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Bank of America has had more than 3 million clients enrolled in Bank of America Rewards. This loyalty program first launched in May 2026, according to a press release.

Members can receive from $150 to $4,000 in annual value from the rewards, such as retail, gas, entertainment and food. The platform is available to all clients, regardless of balance.

"The response to BofA Rewards has been tremendous. More than 3 million enrollments in seven weeks tells us the program is resonating with clients who enjoy being rewarded for their full relationship," Mary Hines Droesch, head of consumer and small business products and analytics at Bank of America, said in the release. "Whether it's cash back offers, enhanced rewards or exclusive benefits, BofA Rewards is designed to deliver value in ways that are meaningful, easy to use, and tailored to how people live their everyday financial lives."