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ATMIA publishes ATM innovation survey results
June 19, 2013
The ATM Industry Association has released the results of its first international ATM innovation survey, which was designed to identify the most important ATM innovations, both current and anticipated. Deposit automation rated as the top recent ATM innovation, while mobile/contactless access was forecast to be the fastest-growing value-added ATM service in the next five years.
According to David Tente, executive director of ATMIA US, bill payment came in a distant second, receiving a No. 1 ranking from only 15 percent of respondents.
ATM advertising, mobile/contactless transactions and other branch products received strong support from respondents, while services such as stamps, tolls, tickets and lottery placed at the bottom of the rankings, Tente said.
ATMIA CEO Mike Lee said that while deposit automation has made the biggest recent impact on technological progress, future innovation would be heavily influenced by the interaction of ATMs and mobile devices.
"The survey found that the future of innovation lies in greater linkages between ATMs and customer-owned devices in order to create a payments hub where online payments, mobile payments and ATM transactions are interconnected in a seamless, customer-focused system," Lee said.
More than half of the survey respondents said that rules and mandates by the major global card brands represent the biggest obstacle to ATM innovation.
A profile of respondents showed that the survey was answered by senior level industry members with significant payments experience.
Complete survey results can be viewed in the white papers section of the ATMIA website.
Read more about trends and statistics.
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ATM Industry Association (ATMIA)
The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.
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