News

Apriva, AveriGo partner on mobile-first micro market solution

April 24, 2019

Apriva LLC and AveriGo LLC have partnered on a mobile-first solution for launching micro markets in the vending and food and beverage service industry.

AveriGo's patent-pending technology lets vending operators set and run markets without the traditional upfront equipment, network or software costs and allows them to launch new micro markets in hours, according to a press release.

"All you need is a cooler, some shelves and our Bluetooth beacon at each location," Wilfred Martis, AveriGo vice president of marketing at AveriGo, said in the release. "Shoppers simply download our app and they're ready to grab, buy and go."

Apriva provided secure payments options for the solution, the release said. The two companies' development teams integrated Apriva payments into a secure app that customers can use to expedite shopping experiences.

The AveriGo Markets Bluetooth beacon, smartphone app and cloud application work together to help vending operators deploy markets quickly and inexpensively, according to the release. A unique ID, tied to the micro market location, is transmitted by the Bluetooth beacon and lets the app know which product catalog to fetch from the cloud.

The shopper scans or browses products, adds them to the cart and purchases them with a credit or debit card on the app. This essentially turns the shopper's smartphone into a personal kiosk and provides vending operators with instant access to data on market traffic, sales, inventory and shopping behavior, according to the release.

"Beyond the convenience of the mobile experience, the app also enables a compelling way to feature new products, promote slow-moving or expiring products, and tailor deals to users, products, and even time periods as desired," Martis said in the release.