Article
U.S. credit unions have a marketing advantage
John Berra, marketing director for Credit Union Conferences, says the economic downturn could work in credit unions' favor, if they have enough marketing savvy to use it to their advantage.
October 1, 2009 by Tracy Kitten — Editor, AMC
The economic downturn has impacted all financial institutions, but credit unions have a resiliency that banks do not, says John Berra, marketing director for Credit Union Conferences. Berra says credit unions should take advantage of the economy and consumer interest in financial alternatives.
ATMmarketplace.com editor Tracy Kitten caught up with Berra at last month's Credit Union Services & Products Forum in San Diego.
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