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The mobile connection: FIs can use the ATM to bring consumers into mobile banking

NCR's Barbara Cure says ATMs offer a great way to collect more information about consumers, and should be used as a means to enhance mobile banking offers.

October 12, 2009 by Tracy Kitten — Editor, AMC

Barbara Cure is an e-commerce consultant for NCR Services who touts the importance of channel integration for banks and credit unions. By taking advantage of advanced ATM capabilities, financial institutions can collect in-depth information, including mobile phone numbers, from their members and customers, and ultimately enhance the banking relationship.

ATMmarketplace.com editor Tracy Kitten caught up with Cure during CU Conferences' Credit Union Services & Products Forum in San Diego on Sept. 17.