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NCR's Mike Webster on consistency of customer experience

Banks and credit unions like to keep their eyes on what retailers are doing to engage consumers. Here, Mike Webster of NCR Corp., shares his thoughts about customer engagement.

April 1, 2010 by James Bickers — Editor, Networld Alliance

Mike Webster, the senior vice president and general manager for NCR Corp.'s retail and hospitality division, discusses the importance of delivering a consistent, on-brand customer experience, regardless of the channel or how that customer is interfacing with the retailer. This video was filmed at the NRF 99th Annual Convention & EXPO.

About James Bickers

James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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