Article

MoneyPass highlights the benefits of fee-free ATMs (video)

A surcharge-free alternative to out-of-network ATM fees can keep customers coming back time after time.

February 20, 2013 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

It's a startling statistic: When consumers discover that an ATM is surcharge free, their use of the machine is likely to increase fourfold. For a retailer or brand-conscious FI, the boost in traffic alone can be priceless.

But, according to MoneyPass president Doug Miraglia, that's not where the story ends.

MoneyPass constantly works to expand its product offering with programs and technologies designed to serve both operators and ATM users, Miraglia says.

In the following video from ATMIA US 2013, he talks about ways the company is building end-user loyalty through increased convenience and access to ATMs — resulting in greater profitability for ATM operators.

Read more about retail and off-premises ATMs.

About Suzanne Cluckey

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Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.