Article

Added value, incremental income: new opportunities for ATM operators

Donna Embry of PAI addresses a hot topic at ATMIA US 2013: revenue-building ancillary services for ATMs.

March 6, 2013 by Suzanne Cluckey — Owner, Suzanne Cluckey Communications

ATM operators today are facing down big expenses: ADA (still ongoing); EMV (pending); PCI (never-ending). They can name them all in their sleep — if they're getting any.

On top of these compliance expenses, factor in reduced exchange rates and rumblings from Washington about Durbin-style ATM fee caps.

You can see where the math on ATM operating margins is going. You can also see why the topic of the moment at ATMIA US 2013 was incremental revenue streams. And on that subject, the ATM industry heard some surprisingly good news for a change.

Workshops, thought-leader panels and an assortment of breakout presentations addressed new and promising opportunities that ATM operators can seize now to add brand-boosting value, attract traffic and ancillary profits, and build a thriving, multi-faceted ATM fleet.

In an International Payments Forum workshop, "Integrated Payments and the Vision of the ATM Industry," Donna Embry, senior vice president of strategic development at Payment Alliance International enumerated the emerging and newly arrived income opportunities for ATM operators.

After the workshop, Embry gave ATM Marketplace a recap of these revenue builders in the following video interview:

You can read more about these and other incremental income opportunities for ATM operators in a new post-conference blog by Mark Smith, VP of financial solutions at Kahuna ATM Solutions.

 Read more about multi-function ATMs.

photo: tax credits

About Suzanne Cluckey

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Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.