News

Workshop to focus on business issues, assessment for adoption of EMV in the US

September 20, 2012

EMV chip and PIN migration specialist EMV Academy and payment industry experts Edgar, Dunn & Company and SCIL will host an EMV industry workshop making the business case for chip and PIN adoption in the U.S.

The two-day workshop will take place at the Hyatt Champions Resort in Indian Wells, Calif., on December 10 and 11. Day one will focus on business issues, decision-making and assessment. Day two will cover EMV implementation.

An industry panel spearheaded by key industry EMV organizations — including the top four payments associations, issuers and acquirers — will kick off the event. The event will also include two industry-led business panels, one covering roadmap timeframes and challenges and the other featuring a discussion around debit PIN network challenges.

"Even though American Express, Discover, MasterCard, and VISA announced their respective EMV migration roadmaps some time ago, there is still a tremendous degree of business uncertainty among U.S. card issuers, acquirers and merchants," said Stewart Chalmers of EMV Academy. "Stakeholders are just now starting to understand the demands of the EMV migration roadmaps. We want to start to remove that uncertainty with 'hands on' business and technical education that makes for a speedier and more effective migration effort for all."

"This is a first of its kind workshop in the United States, which will address critical business challenges and key implementation strategies," said Mansour Karimzedah, Managing Director of SCIL. "Attendees will leave the event with the clearer understanding of what is needed to realize the cost, security and revenue impacts of the U.S. adopting EMV."

More information about the event is available at the workshop website.

For more on this topic, visit the EMV research center.