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Why EMV needs speed to drive market growth

August 11, 2005

The Wisemarketer: The varying pace of migration to the EMV chip-card specification around the world has had a significant impact on the sales of EFT/POS terminals in Western Europe, Latin America and Asia Pacific, according to a market analysis by Frost & Sullivan, which suggests a boost in pace is needed elsewhere. Terminal manufacturers will find it difficult to find a more compelling business case (perhaps apart from fraud prevention) to sustain market share and profitability in North America.

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