News

White paper: The ROI of mobile banking

June 6, 2013

Fiserv has published a white paper, "Next Generation Mobile Banking: Transactions Increase Potential ROI," that shows how banks and credit unions can step up their efforts to achieve sustained ROI from mobile banking. The company has also produced a slide show to accompany the document.

Fiserv argues that although consumers are coming to expect mobile banking, it should not be regarded as just another cost of doing business; mobile banking actually delivers a compelling return on investment.

According to Fiserv, once a bank or credit union has the foundation of mobile banking in place, the addition of services such as person-to-person payments and remote deposit capture can provide new revenue sources. Indeed, research indicates consumers will pay for such convenience-enhancing features, the company said.

Additionally, mobile banking is correlated to higher loyalty and other value-generating activities, such as increased debit card usage — likely due to the consumers' ability to validate their current balance via their mobile device.

And finally, by broadening mobile banking offerings, FI will be positioned to increase mobile transactions, shift transactions away from higher-cost channels, and retain and attract more customers, Fiserv said.

Download the white paper.

Read more about mobile banking.