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Visa, Mastercard among top 10 most valuable US brands

November 30, 2018

Payment card networks Visa and Mastercard have secured the No. 5 and No. 10 spots, respectively, in the newly released list and report, "Brandz Top 100 most valuable US brands 2019."

Fastest-rising brands

Mastercard achieved an impressive 66 percent year-over-year increase in brand value, according to the report, jumping from $55.41 billion last year report to $91.91 billion currently. This accomplishment established the company as one of the fastest-rising brands of the year (see chart, right.)

The Visa brand also increased in value year over year, but by a much smaller percentage. The brand added 35 percent in value, rising from $121.69 billion to $168.89 billion over the course of a year.

Together the U.S.-based companies represent a total of more than $213 billion in brand equity.

The four most valuable brands in the U.S. study were, not surprisingly, Apple, Google, Amazon and Microsoft, in that order, with a combined total of more than $1 trillion in brand equity.

Besides Visa and Mastercard, other financial brands in the top 100 rankings for 2019 include:

• No. 17, Wells Fargo, with a brand value of $49.50 billion, a decline of 10 percent year over year.
• No. 19, PayPal, at $43.59 billion, an increase of 33 percent.
• No. 24, American Express, at $34.10 billion, an increase of 23 percent.
• No. 36, Citi, at $20.84 billion, an increase of 3 percent.
• No. 39, Chase, at $20.41 billion, an increase of 22 percent.
• No. 41, JPMorgan, at $19.28 billion, an increase of 21 percent.
• No. 44, Bank of America, at $18.54 billion, an increase of 36 percent.
• No. 49, US Bank, at $15.82 billion, a decline of 8 percent.
• No. 60, Morgan Stanley, at $11.67 billion, an increase of 19 percent.
• No. 68, Goldman Sachs, at $9.26 billion, an increase of 6 percent.
• No. 70, PNC, at $8.98 billion, an increase of 11 percent.

The study was commissioned by WPP PLC, a British multinational advertising and public relations company. Methodology and valuation were performed by Kantar, the Data Investment Management division of WPP.

Download the complete report.