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U.S. companies partner to kick-start mobile barcode usage, tech
July 29, 2009
NeoMedia Technologies Inc. and Mobile Tag Inc., both providers of mobile barcode technology, have announced a patent licensing agreement for machine-readable mobile codes. The patent falls under NeoMedia's portfolio.
The objective is to create an open and interoperable 2D barcoding ecosystem that creates lucrative and compelling opportunities for brands, advertising agencies and mobile operators, NeoMedia says:
 | By licensing its technology, NeoMedia aims to foster innovation and competition to create exciting new applications and services that will appeal to consumers. This activity will unlock the potential of mobile barcoding to become an integral part of consumers' daily lives. |  |
This licensing deal enables Mobile Tag to supply NeoMedia's U.S. patents. Mobile Tag says it aims to establish real-world interoperability in the mobile barcode market.
William J. Hoffman, chief executive of Mobile Tag, says barcode capture has endless possibilities in the mobile arena:
| We are pleased to license with NeoMedia and believe it will spur innovation and adaptation of this technology on par with the explosion witnessed by SMS services earlier in this decade. Mobile machine-readable codes will be mainstream in the U.S., just as they are in Japan, France and Poland, where they are found on nearly 210 million phones. | |
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