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U.K. gov to promo financial advice on ATMs
March 6, 2008
Finextra:DirectGov, the U.K. government's flagship digital service, is using 900 ATMs across England to direct the public to tax-credit and savings advice. The deal, signed with ATM-advertising company i-design, is part of a multimedia campaign strategy. The campaign runs through i-design's ATM advertising offering, ATM:ad, which enables DirectGov to show onscreen advertising during ATM transactions. The service also includes printed reminder on the front of every customer ATM receipt.
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