August 15, 2013
In 2012, in the midst of financial collapse, the Spanish banking industry closed 1,963 — 5 percent — of all branches, leaving some towns with no bank access at all. Now one FI is trying to fill the gap.
According to a report in The Telegraph, Spanish lender Bankia, which was bailed out to the tune of €19 billion ($25 billion), has outfitted a bus as a mobile bank in order to bring services to 17 branchless towns in the Valencia region.
The mobile facility will get to some towns only once a month. But its eye-popping chartreuse Bankia brand wrap should ensure that nobody misses the bus.
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