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Orion Books signs second ATM advertising deal with ATM:ad
May 21, 2007
NEWPORT-ON-TAY, Scotland - Orion Books, which ran an ATM campaign in April using ATM:ad, has booked another promotion to launch a new hardback novel from thriller writer Harlan Coben.
According to a news release, the Orion campaign went live May 21 and will run for four weeks.
"This ATM:ad campaign follows on from the success of our previous promotion for 'Promise Me,'"said Claire Brett, Orion Books senior marketing manager. "It was the first time that a book publisher had used such a medium and it worked extremely well."
Planning and booking for the campaign was carried out by Total Media.
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