News
Nationwide ATMs promo 'Sponsored by You' campaign
August 5, 2007
NEWPORT-ON-TAY, Scotland - Nationwide Building Society is using ATM:ad to run a campaign that promotes its new 'Sponsored by You' initiative.
According to a news release, 'Sponsored by You' gives Nationwide customers the opportunity to see their children help lead out the national team, see their name displayed on perimeter advertising boards, receive tickets to international football matches, enjoy VIP hospitality packages and watch exclusive team training sessions.
According to a news release, the campaign is being featured on all of Nationwide's 697 through-the-wall ATMs at branches. The campaign runs though Aug. 12.
The creative for the ad was designed by Nationwide Building Society and adapted for use by i-Design's in-house creative team. I-Design is the company behind ATM:ad.
"The use of the ATM:ad system and its animated imagery provides a fantastic opportunity for Nationwide to promote the ground-breaking 'Sponsored by You' initiative, which provides Nationwide customers with exclusive access to a wide range of sponsorship benefits," said Nationwide's sponsorship controller, Chris Hull.
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