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Mobile banking expected to soar; ClairMail says 2-way mobile banking adopted by 25% of online users
December 2, 2008
ORLANDO, Fla. — ClairMail Inc., which provides two-way mobile phone-based customer interaction, announced last month during the BAI Retail Delivery Conference & Expo that its ClairMail system is processing millions of monthly mobile-banking transactions and is experiencing continued growth, with more than 12 mobile-banking transactions conducted every month per consumer.
According to ClairMail, that growth is more than three times greater than the monthly transactions per consumer other mobile banking solutions have experienced.
"We have seen massive growth of our two-way mobile banking and payments platform. It's a testament to ClairMail's convenient, secure and easy-to-use two-way solution, which is particularly valuable in these challenging economic times," said David Thompson, vice president of marketing for ClairMail. "As ClairMail continues to roll out the ClairMail system for new customers over the next few months, we will continue to see the adoption of our technology rise dramatically."
ClairMail says its bank customers have also experienced high adoption rates — upwards of 25 percent adoption by online banking consumers. (The industry average adoption rate for online users is less than 3 percent.) ClairMail claims to be the only mobile banking and payments solution that delivers two-way mobile banking and payments across all three user interface types — messaging, mobile Web and client applications — known as the "two-way triple play."
The ClairMail system integrates with a bank's systems of record and provides bank customers with a comprehensive suite of two-way mobile banking and payment services.
"Banks should take advantage of the dynamic nature of the mobile channel to maximize customer service through mobile alerts," said James Van Dyke, founder and president of Javelin Research. "The two-way, dynamic, real-time nature of alerts in the mobile channel is the primary factor that separates this from the online channel and proves a value to consumers to encourage adoption." TowerGroup also sees an uptick in mobile banking, estimating that every month through the first quarter of 2009, between 150 and 300 banks and credit unions in the United States will sign contracts for mobile-banking solutions. Mobile banking will surpass 6 million users by the end of 2008, and TowerGroup forecasts 42 million US active users of mobile banking by 2012. "We believe the rise of next-generation mobile banking and payment solutions will forever change banks and payments companies," said Virginia Garcia, senior research director of TowerGroup. "Mobility has the potential to enable timely, relevant, and actionable outreach that will ignite customer engagement unlike any other channel."
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