News

Michigan CU taps FCTI for dynamic messaging at 7-Eleven ATMs

November 9, 2018

Michigan Legacy Credit Union and FCTI Inc. have entered a multiyear contract that enables the CU to deliver dynamic on-screen marketing messages to members when they use ATMs in 7-Eleven stores across the United States.

A Screen Upgrade feature in the FCTI Marketing and Branding Application ATM program lets Michigan Legacy target members by location and other parameters. The CU can also set campaign start and end dates, and even run multiple campaigns at once.

Campaign messages are delivered throughout the ATM transaction. By using multiple screen messages and an ATM topper, the institution can tell a "story" that culminates with the final processing screen and printed receipt.

"This partnership will lead to better communication with our owners that don't bank in a traditional way," Michigan Legacy CEO Carma Peters said in the release. "Michigan Legacy Credit Union strives to offer its owners the very best in remote banking services, and I feel this is an excellent product to provide the next level of service ... FCTI's program allows us the opportunity to present our customized brand as well as dynamic messaging to our cardholders on an ATM outside of our branch network."