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Industry input wanted for ATM innovation survey

April 2, 2013

ATM Industry Association and ATM Marketplace are seeking industry input for a co-sponsored study, "The ATM Innovation Survey."

The goal of the survey is to identify the technologies and value-added services that industry members believe can best accelerate the growth of the ATM business. The survey will rate the most promising recent innovations in the ATM industry and highlight those areas of the ATM that are most in need of further development.

"There is an array of value-added services that ATM deployers around the world are introducing to the core functions of ATMs," said Mike Lee, CEO of ATMIA. "We want to get a sense of which of these new, alternative services are likely to prove the most useful."

The brief survey takes about 10 minutes to complete, and is open to all members of the ATM industry. Tom Harper, president of Networld Media Group, which owns ATM Marketplace, said that strong survey participation would yield important guideposts for the near-term future of the industry.

"A study like this has such practical value for the future of the ATM industry," Harper said. "As we better understand the dynamics driving innovation at the ATM, we hope to give financial institutions and deployers a road map for what works."

Said Lee, "I think we will see some very interesting results. The times they are a-changing."

The brief survey will be open from April 2 through end-of-day April 11. All survey participants will be entered into a drawing for a $100 gift card. Survey results will be analyzed and reported to industry members.

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ATM Industry Association (ATMIA)

The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.

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