News

I-design lands exclusive ad agreement with ASDA Money

September 24, 2012

Dundee, Scotland-based i-design, a developer and supplier of ATM and self-service marketing solutions for FIs, has announced an exclusive multi-year advertising agreement with ASDA Money, the personal finance subsidiary of supermarket chain ASDA Stores Ltd.

I-design specializes in services that enable banks and other deployers to use their ATMs to run both their own targeted marketing campaigns and those of third-party advertisers.

Under the terms of the agreement, i-design has rights to sell advertising space across ASDA's entire ATM network of approximately 1,000 machines, significantly increasing the reach of i-design's ATM estate. The ATMs are located at ASDA stores across the U.K. and represent an attractive option for advertisers, situated in high footfall retail sites.

"We are delighted to be working with ASDA Money to deliver third party advertising on ATMs at ASDA stores nationwide," said Ana Stewart, CEO of i-design. "The addition of all ASDA's ATM network to our existing U.K. portfolio strengthens our offering for advertisers significantly and we look forward to driving advertising revenues for ASDA Money."

For more on this topic, visit the outsourcing research center.