Bank / Credit Union

Hyosung America launches new ATM distribution model

July 1, 2020

Hyosung America, the largest provider of ATMs in the U.S. market, has launched a new distribution model to better serve regional and community banks and credit unions.

Hyosung has created three distinct channels, called Hyosung Preferred Partners, Authorized Hyosung Resellers and Strategic Partners. Preferred Partners will be the only full-service partners that are authorized to resell Hyosung products in specific geographic areas.

Authorized resellers are full-service dealers that are allowed to resell Hyosung products on a non-exclusive basis in assigned geographic markets. Strategic partners are industry specific partners that will be able to sell Hyosung advanced technology products anywhere in the U.S. as part of an integrated solution.

"We believe these changes will drive clear accountability and enable our partners to make the investments required to ensure industry-leading support in their local markets," Hee Eun Ahn, CEO of Hyosung America, said in a company release.

The company named its first three dealers to participate in the Preferred Partners program:

Bancsource, based in Springfield, Missouri, will be responsible for Alabama, Mississippi and Missouri.
Branchserv, based in Bethel, Connecticut, will be responsible for Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
NuSource Financial, based in Eden Prarie, Minnesota, will be responsible for Kansas, Minnesota and Wisconsin.

The company plans to increase the number of Preferred Partners over the next 3-5 years in the remaining 37 states.

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Hyosung Americas is a global human experience maker that bridges the physical and virtual worlds. We do this by harnessing our unique combination of a manufacturer’s soul with an innovator’s mindset to build a platform of integrated products, services, and ideas that improve life’s day-to-day interactions for everyone.

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