News

Home Office launches anti-ATM crime ad campaign

April 12, 2006

NEWPORT-ON-TAY, Scotland - The Home Office is unveiling a two-week advertising campaign with ATM:ad on ATMs across Greater London. According to a news release, the campaign is aimed at preventing "acquisitive" theft crimes. The campaign, "Keep it Safe, Keep it Hidden," will encourage cash machine users to keep their valuables hidden from potential thieves.

The ads will run on 294 machines at London Underground sites, shopping malls, High Street/Main Street sites and gas stations. The campaign premiers April 17 and runs through April 30.

"Using ATM:ad to run this campaign enables us to get advice to customers in the heart of the capital, in places where they are vulnerable to acquisitive theft," Home Office's Chris Kirby said. "The message is simple, and we feel it comes over very clearly in these ads, when customers' minds need to be on keeping their cash and possessions safe."