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GRG extends European presence with Hamburg office

The new, separately owned subsidiary, GRG Deutschland is officed near one of the largest ports in Europe, where the company will receive shipments of ATMs and other products via sea cargo.

July 10, 2014

GRG Banking Equipment (HK) Co. Ltd. has announced the official launch of its separately owned German subsidiary, GRG Deutschland GmbH. The new Hamburg office is located near one of the largest ports in Europe, where the company will receive inbound shipments of ATMs and other products via sea cargo.

German FI Commerzbank introduced GRG video teller in 2013.

The German subsidiary is GRG's second in Europe, and follows the opening of an office in Vilnia, Lithuania, in 2012.

According to GRG Banking (HK) General Manager Adam Lee, the German subsidiary will help strengthen relationships with customers and partners in a country with considerable growth potential.

"The German market is known for its high standard on product, technology and service quality. Technology innovation and quick response are the key [reasons] why we can win over the trust of our German customers," he said.

Lee said that the success of the German market also will serve as an example for other countries and regions, helping to increase brand recognition for GRG and propel the company's plan for global growth.

“It’s a big step for GRG to establish a subsidiary in the leading economy in Europe," said Hendrik Eckholt, general manager of GRG Deutschland GmbH. Eckholt led the company's video teller project for German FI Commerzbank in 2013.