News

First Data selects i-design for ATM marketing solutions

June 20, 2012

I-design, a Scotland-based developer and supplier of ATM marketing solutions for the banking industry announced that it has won a major contract with FDR Limited, a branch of global payment processor First Data Corp., to provide its marketing software solution, joono.

Joono helps banks deliver targeted product marketing to customers with enhanced multi-media capabilities and the potential for third party advertising campaigns using atmAd, i-design's media sales and campaign operations services. I-design will also provide a managed end-to-end campaign activity service.

The new agreement will increase i-design's total licensed ATM and self-service estate from 21,500 devices to about 28,000 devices.

"We see this new sale as validating our belief that our marketing solution provides unrivalled technological and commercial advantages by providing ATM owners throughout the world with the tools to unlock new ways of communicating with customers," said Ana Stewart, CEO of i-design. "Our solution also provides ATM owners with the ability to generate new revenue streams from their self-service estates through third party advertising."

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