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First Data dashboard provides real-time holiday spending insights

November 27, 2018

First Data, a provider of commerce enabling technology, has launched SpendTrend Holiday Insights, a real-time spending dashboard.

Holiday Insights tracks trends in consumers' holiday spending based on transaction data from a selected subset of the First Data processing portfolio.

According to a press release, the analysis includes all card-based forms of payment and is based on actual, same-store sales activity. Growth rates reflect a year-over-year comparison of season-to-date trends.

"Using our data platform, First Data provides a view into spending trends across payment types and industry verticals, allowing us to deliver real-time data that helps our clients and partners drive top- and bottom-line results," said Glenn Fodor, First Data senior vice president and head of First Data insights. "Holiday Insights provides real-time information for the upcoming high volume consumer spending holiday season."

Insights will include seasonal growth rates for overall and industry specific spending categories, geographic spending trends and special day-range callouts, such as Thanksgiving and Black Friday, among others. In addition, Insights will provide a daily ranking of the most active subsectors and a look into dining spend velocity, the release said.

A few early results (all year over year):

  • Overall spending up 6.1 percent Thanksgiving Day through Black Friday.
  • Retail spending up 6.4 percent Thanksgiving Day through Black Friday.
  • SMB spending up 5.3 percent Thanksgiving Day through Black Friday.

Check out the real-time Holiday Insights dashboard.

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