News

FCTI launches targeted promo, direct engagement solutions for US ATMs

October 4, 2018

Independent ATM deployer FCTI Inc. has added two new services to its Marketing and Branding Application ATM program: Targeted Promotions on Surcharged Transaction; and Direct Engagement Delivery.

According to a press release, the TPST and DED programs are designed to generate brand awareness and drive revenues through personal interactions. To this end, they offer a number of unique capabilities:

• Promotion of financial products and services to non-account holders.
• Collection of transaction leads, enabling follow-up on messages and promotions.
• Segmentation of BIN and location to facilitate targeted promotions to a chosen audience of surcharged users.
• Innovation in couponing and promotions that increases cross-selling by letting cardholders choose their preferred offer.

The TPST and DED services are built to be campaign-ready, allowing timeline selection, targeting and remote push to selected machines.

"Our development team is working hard to create solutions that increase engagement and recognition for our partners, as well as drive sales and bring ATM users more in-tune with their financial institutions," FCTI CEO Robel Gugsa said in the release. "By providing one-to-one interplays and distribution to core audiences, the Targeted Promotions on Surcharged Transactions and Direct Engagement Delivery software can bring our partners closer to their cardholders and reach a wider audience of non-cardholders."