News

Digital Screenmedia Association hosting omnichannel digital consumer engagement symposium

The Digital Screenmedia Association will host its next DSA Symposium — featuring executives from PepsiCo-Frito Lay, Dave & Buster's, Top Golf and Fleishman-Hillard among its speakers — on September 22 and 23 at the Dallas Arboretum and Botanical Garden.

June 30, 2014

The Digital Screenmedia Association will host its next DSA Symposium — featuring executives from PepsiCo-Frito Lay, Dave & Buster's, Top Golf and Fleishman-Hillard among its speakers — on September 22 and 23 at the Dallas Arboretum and Botanical Garden in Dallas. The event is targeted to professionals from retail, restaurant and other B2C companies who want to learn best practices for omnichannel customer engagement, according to the DSA.

"The worlds of design, interactive digital networks and connected customers are coming together, and we will talk about the complete solution," DSA Executive Director Paul Flanigan said in the announcement. "Brands, retail, hospitality, education and many other verticals can learn what it takes to create the complete model for their audience by attending this event."

The 2014 Symposium is sponsored by Two West, TPN Retail and Reflect Systems, and will begin on Monday, Sept. 22, with a networking event at TopGolf in Dallas. Attendees will dine and drink, hit golf balls and learn about Top Golf's digital and interactive network.

The Symposium continues on Tuesday, Sept. 23, with a full day of keynote sessions and panel discussions. The agenda will include the following topics:

• Understanding Connected Experiences - Connected and mobile experiences have led to a new way of thinking about consumer engagement. This session will focus on what it takes to understand this new and connected consumer.
• The Design of Digital Engagement - New architecture and venue design are pushing the boundaries of aesthetic digital engagement. This session will present veteran designers who are bringing digital experiences of all shapes and sizes into their design for clients.
• The Omnichannel Approach - Customer engagement is often many screens spread over different channels and locations. This session will focus on understanding what it takes to bring all these channels together.
• The Future of Engagement - This session will expose attendees to the future of digital engagement, the venue, the customer, and the innovation that ties it all together.

Speakers and panelists will include:

• Greg Clore, VP of Information Technology at Dave & Buster's Inc.
• Shelly Pisarra, Senior Director, Shopper Insights & Analytics at PepsiCo-Frito Lay
• Tom LaPlante, CIO at TopGolf
• Mike Cearley, SVP at Fleishman-Hillard
• Justin Molloy, Director of Education at the Society for Experiential Graphic Design
• Matt Schmitt, President and founder at Reflect
• Scott Silverstein, Global Technical Marketing Manager, Digital Communication Solutions, at Arrow Electronics
• Ethan Whitehill, CEO of Two West
• Margot Myers, Director of Global Marketing & Communications at Platt Retail Institute

"We have created a very compelling day. Any brand will have a tremendous takeaway, including meeting and networking with leaders in these spaces, and best practices they can apply immediately," Flanigan said.

To learn more about the DSA Symposium and to register to attend, go to:http://www.digitalscreenmedia.org/2014-symposium-dallas-september-23-2014

With 700 members, the DSA is an independent, nonprofit association, whose mission is to advance the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets; including retail, hospitality and health care; as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers and service companies.